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Design Nation 2021: Getting Real with Jacob Pace, CEO of Flighthouse, a Juggernaut GenZ Creative Studio for TikTok and Beyond

For Design Nation 2021's second podcast, Vivian Li speaks to Jacob Pace, CEO of Flighthouse Media. Known as the leading GenZ brand and agency, Flighthouse Media has more than 30 million followers across platforms (TikTok, Instagram, YouTube) and was named a 2020 Most Innovative Company by Fast Company. Previously, Flighthouse Media has worked with global celebrities and influencers including blackbear, Charli D'Amelio, and Marshmello. In this podcast, Jacob chats about what drives him each day as a 22 year old CEO and what has helped Flighthouse take off on social media with GenZ. He also shares how young entrepreneurs and artists can keep up momentum as they explore their own creative passions.

Men "Make-up" for Lost Time

As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.

A Conversation with Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing

Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, discusses the importance of getting clients in the hands of the “right” influencers and the driving factors behind her passion project, Generation Philanthropy. She also explains how COVID-19 has changed her business strategy from in-person events to livestreams and Zoom and how 3d’s focus has shifted towards supporting their clients one-on-one during the pandemic in order to help them come out on the other side stronger.

Diversity, Equity, and Inclusion: The Future of the Global Workforce with Aubrey Blanche

Aubrey Blanche, Director of Equitable Design and Impact at Culture Amp and startup investor and advisor, discusses the importance of eliminating the word “meritocracy” from the tech industry in order to tackle assumptions about diversity. As founder and CEO of The MathPath (Math Nerd + Empath), she also explains how she combines data and empathy to help execs build work environments that thrive in representation.

The Marketability of Rolling Loud

The Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.

Fall 2019, Print, CultureReade BenApril 20, 2020Rolling Loud, music, festivals, hip hop, marketing, advertising, concert, rap, fashion, social media, Fall 2019, Print

Lululemon and the FitFluencer

While other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.

Edward Felsenthal, Editor-in-Chief and CEO of TIME

Business Today speaks with CEO Edward Felsenthal of TIME Magazine about his journey from law to digital media marketing and the evolution of journalism in the context of social media and the Information Age.

Dirty Lemon's Zesty Marketing

In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.

Dominique Ansel, James Beard Award-winning Pastry Chef and Owner of Dominique Ansel Bakery

Chef Dominique Ansel speaks about the experiences which inspired him to open his own pastry shop, the challenges and successes behind his viral creation, the Cronut®, and the values and philosophy driving the Dominique Ansel Bakery global brand.

Shawn Nelson on Building a Retail Company, Adapting to the Trade War, and What Keeps Him Up in the Morning

From selling bean bags in college to debuting his company on the stock market, Shawn Nelson, the founder and CEO of Lovesac, talks about Lovesac’s commitment to making consumers buy better, the implications of the US-China trade war on retail, and the importance of grit in entrepreneurship.

Interview with Gary Knell, Chairman of National Geographic Partners

Gary E. Knell, Chairman of National Geographic Partners, speaks to National Geographic’s Free Solo win, his takeaways from leading legacy media companies, and the evolution of National Geographic’s legacy.

Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

Calabash Water - Hydrating Humanity

Seven students from Emory University are creating a line of stainless steel water bottles. What sets their product apart from the competition?

Stripping Down Social Media

Americans, on average, spend over two hours on social media daily, and approximately 90% of companies advertise their products and services through social media platforms.

Let's Chat About WeChat

WeChat is one of many applications that became popular in China because of the government’s strict policies on social media and the “firewall” it has erected.

Social Media, the New Political Moderator

Some experts say that Swift’s encouragement [to vote] may even be enough to turn the state blue, if her impact is great enough.

Culture, News & Analysis, AllVivian UfongeneOctober 22, 2018social media, voting, Taylor Swift, civic duty, media, public figure

It’s a Long Story: Free Speech and Internet History

If entering a company already diminishes pluralism, then what good is the individual destruction of pluralism on the very platforms which encourage it?

Facebook: The New Digital Monopoly

Facebook is not a monopoly in the traditional sense as it neither controls exclusive supply of a good or service nor does it technically have a high barrier to entry to start the business.

Wendy’s Twitter Presence: The Art of Creating “Beef” over Beef

Wendy's has found its voice and brand online and its that of a feisty younger sibling.

What Even is Corporate Social Responsibility?

What sort of actions have traditionally comprised corporate social responsibility?

This article is the first in a series of articles on corporate social responsibility in the Trump era.