Mary Zalla, Global President of Consumer Brands at Landor & Fitch, one of the largest brand and design firms in the world, shares with us how she got started in the design industry and her five truths for emerging designers to excel in the field – designing with purpose, designing brands that move, looking for the overlooked, and being comfortable with ambiguity.
Read MoreChina is not commonly seen as a powerhouse in game development in much of the Western world, despite its tremendous game-making potential. However, the global surge of mobile gaming, growing acceptance of microtransactions, and increasing influence of Chinese companies in game development might just mean the country will start finding a bit more international success with its releases.
Read MoreIn the past, many were often opposed to the idea that they were being tracked online. However, as Summer Journalism Fellow Ashleigh Fields observes, recent additions to music platforms have given users a different perspective. With their wealth of analytics, Spotify and Apple Music have given both listeners and artists a chance to better understand the content they are consuming and creating, enhancing their overall streaming experience.
Read MoreGreg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.
Read MoreDrawing on his extensive experience working with startups, founders, and consumer technology investments, Amit Mukherjee, partner at New Enterprise Associates, explains the importance of storytelling for founders. He also discusses the duopoly between Facebook and Google regarding the ad space and the paradox of choice for Consumer Packaged Goods.
Read MoreIn 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
Read MoreMarissa Evans Alden is a seasoned technology entrepreneur and founder with more than a decade of experience in startups. She currently serves as CEO and Co-Founder of Sawyer, which connects children, parents, and providers of the best enriching childhood experiences through a suite of industry-leading technology solutions with a goal to ensure every child has the opportunity to discover their own love of learning.
Read MoreIn recent years, consumers have called for companies to focus more on sustainable fashion rather than fast-fashion. A study administered by the International Association for Research and Testing in the Field of Textile Ecology, found that “60 percent of millennials are interested in certified sustainable clothing.” However, only 37 percent of millennials actually purchase sustainable goods.
Read MoreA 2018 lawsuit against La Croix that argued the ingredients in the drink are actually the same as those used in cockroach insecticide. These allegations may be especially harmful to La Croix now, as the movement towards eating and drinking all-natural products has never been stronger.
Read MoreTedious though the commute may be, it is important to development, and represents a huge frontier for change. So what’s happening?
Read MoreBack in December, Australia’s legislature passed an unprecedented and far-reaching cybersecurity law—the first of its kind globally. This law, called the Assistance and Access Bill, gives authorities unlimited access to data and information protected by end-to-end encryption.
Read MoreWith the rapid development of the subscription services market in addressing both consumer preferences and supplier needs, this trend is absolutely crucial to understanding the direction of the U.S. consumer goods market.
Read MoreEven across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.
Read MoreWhat does it actually mean for a crop to be genetically modified and where does the concern come from?
Read MoreAlthough genetic testing allowed the Golden State Killer to be found and arrested, it seems to be an egregious breach of information when knowledge of our basic biological building blocks can be analyzed by complete strangers, all without our permission.
Read MoreWhat has made these companies unique is that they also provide information and market directly to the consumer.
Read MoreWhen companies as large as Amazon and Google fight, someone is bound to take some hits, and that person is usually the consumer.
Read MoreFirst the US repealed net neutrality law... now what?
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