Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing.
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Gloria Wang chats with Renee Miller, President and Creative Director of The Miller Group Marketing, a woman-owned, creatively led, strategically driven digital advertising and marketing agency based out of Los Angeles. In this podcast, Renee discusses how audiovisual projects are the future of the marketing world and how The Miller Group positions itself to help companies craft their brand message in terms of sustainability and diversity in order to create consumer impact. Renee also shares advice on the practical skills that aspiring designers need to know when entering the digital industry.
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Mary Zalla, Global President of Consumer Brands at Landor & Fitch, one of the largest brand and design firms in the world, shares with us how she got started in the design industry and her five truths for emerging designers to excel in the field – designing with purpose, designing brands that move, looking for the overlooked, and being comfortable with ambiguity.
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They will recommend products, from makeup to clothing to headphones. They model for fashion campaigns, vlog, & make music. They would have you believe that they’re just like anybody else — except they’re not real people at all.
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What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless information, from social media to news sources, that it is difficult for any one source to truly captivate our attention. Social media platforms in particular have taken advantage of this by designing addictive and interactive user interfaces to keep us hooked on our screens while also collecting data about our preferences that is sold to advertisers. While we cannot deny the benefits that technology has brought us, how can we become more responsible consumers in an economy that commodifies our attention?
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As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.
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Victoria’s Secret, one of the most historically profitable lingerie brands, has restrictive paradigms for femininity and is losing relevance. For a more inclusive consumer audience, other lingerie companies are appealing to more ages, body types, genders, races and abilities by producing types of underwear that emphasize a simple look, feel, and comfort.
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In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
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As part of the Design Nation Conference 2020 Digital Experience, Matteo Bologna, founder of Mucca Design, joins Seoyoung Hong (Assistant Director of Content for Design Nation) for a podcast and shares his unique story into design, from how he got started in illustration and then graphic design to how he successfully built his career as a designer and a founder of Mucca Design. Matteo also shares some advice that he hopes young designers will remember as they enter the industry.
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Tina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.
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The Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.
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In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
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From selling bean bags in college to debuting his company on the stock market, Shawn Nelson, the founder and CEO of Lovesac, talks about Lovesac’s commitment to making consumers buy better, the implications of the US-China trade war on retail, and the importance of grit in entrepreneurship.
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On Friday, March 8th, Business Today held the 3rd iteration of Design Nation, an expenses-paid conference that explores the impact of design within career, business, and industry.
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America has no royal family, but weddings between high-profile characters drum up similarly ravenous interest.
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In 2016-2017 alone, mobile ad-block usage increased… [by] 350%, while computers saw an even greater increase: a 700% increase overall.
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The ad campaign that shocked the world: on September 3rd, 2018, Nike released the ad for who would be the new “face of Nike,” and to the nation’s surprise, Nike had chosen Colin Kaepernick.
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The casual brevity of the newsletters has led to some criticism that the newsletters are indulging millennials’ supposed uber-short attention spans and anti-intellectual attitudes. Still - native advertising, in which advertisements are slickly folded into the newsletter in a similar font and format to the actual content, abounds.
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Airplanes, against popular sentiment, are remarkably safe forms of transport: in 2016, there were 37,000 deaths by car in America alone, compared to zero by air travel. In fact, this is the first passenger death to occur on a U.S. plane in nine years. Yet, Southwest will not be unaffected by this tragedy.
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Facebook is not a monopoly in the traditional sense as it neither controls exclusive supply of a good or service nor does it technically have a high barrier to entry to start the business.
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