While other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
Read MoreI completely relish my identity as an athlete, but I am a student first. That’s why the stories of parents and counselors photoshopping kids onto water polo players, football kickers, and rowers alike, and bribing coaches and athletics officials to have their “student-athletes” admitted to college leaves me feeling disgusted.
Read MoreDespite all these problematic issues, there will likely be no decrease in attendance, and most likely, no campaign can be successful enough to cripple such a massive corporation.
Read MoreFrom #sponsored to speaking out, influencers can make or break the success of brands.
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