Posts tagged brand
Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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Patagonia’s Approach to Environmental Responsibility

Investigating the execution of social and environmental responsibility at Patagonia can provide insight to how it has created its identity and achieved tremendous growth, in addition to whether or not it will contribute to lasting change in society and in the future of business.

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The Warby Parker Of … ?: The Rise of Industry Underdogs

Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.

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Kayla Itsines: Collectivizing The E-Training Industry

Kayla Itsines, the "instafamous" fitness trainer, uses social media to not only strengthen her brand but also create a support group and community of followers who lead healthier lifestyles through her 28-minute workout circuits.

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