Andrea Marcellus, CEO of ANDREA MARCELLUS, a lifestyle brand, describes how she incorporates personal authenticity into her fitness app, how her driven, energetic personality and previous hardships have informed her foundational “5 Key Life Strategies,” and how it was challenging to skate the line between marketing and universal truth to create her own unique niche in the fitness business.
Read MoreA new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.
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