Americans, on average, spend over two hours on social media daily, and approximately 90% of companies advertise their products and services through social media platforms.
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The casual brevity of the newsletters has led to some criticism that the newsletters are indulging millennials’ supposed uber-short attention spans and anti-intellectual attitudes. Still - native advertising, in which advertisements are slickly folded into the newsletter in a similar font and format to the actual content, abounds.
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