‘Made in’ labels reveal as much about a product as they do about its country of origin. A strong national brand can attract capital—technological and human—that drives growth. Countries build up their national brands over decades, yet China and the European Union are among those launching ambitious programs to rehaul their brands within just several years.
Read MoreRob Woollen is the current CEO and co-founder of Sigma Computing. After graduating from Princeton University with an engineering degree in computer science, Woollen began working at BEA. Woollen then worked at Salesforce as the CTO for the Salesforce Platform and Work.com, as well as Sr Vice President in product management.
Read MoreSmart prioritization within the U.S. Department of Defense is perhaps more crucial today than ever before.
Read MoreGary E. Knell, Chairman of National Geographic Partners, speaks to National Geographic’s Free Solo win, his takeaways from leading legacy media companies, and the evolution of National Geographic’s legacy.
Read MoreSteve Forbes on Business Today being a student-run magazine: “Students are more likely to be open to listening to their peers, not to adults, or to people who are in a different phase of their own lives.“
Read MoreThis is a feature from the Spring 2018 issue of the Business Today Magazine.
Read MoreThis is a feature from the Spring 2018 issue of the Business Today Magazine.
Read MoreThis is a feature from the Spring 2018 issue of the Business Today Magazine.
Read MoreWhether entirely digital or not, magazines will have to move beyond the page in the attempt to remain relevant.
Read MoreFrom #sponsored to speaking out, influencers can make or break the success of brands.
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