Posts tagged retail
The Appeal of Canada Goose

The iconic red circular patch with an insignia of Canada can be seen on many a puffer jacket in the winter - so much so that one might think that it was a common brand item. But actually, the brand is very expensive. So why do people still buy them?

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The Warby Parker Of … ?: The Rise of Industry Underdogs

Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.

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