In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
Read More“Made in China” has an earlier history than high-tech products or cheap consumer goods, though. The term was first popularly used during Japanese occupation during the Second Sino-Japanese War in the early 1940s.
Read MoreMany of the suspicions that drive current policy decisions have been corroborated in continued strategic initiatives by China, such as the now famed “Made in China 2025”.
Read MoreWhat sort of actions have traditionally comprised corporate social responsibility?
This article is the first in a series of articles on corporate social responsibility in the Trump era.
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