In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
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Jon Weiss is the Senior Executive Vice President of Wealth & Investment Management at Wells Fargo. In an interview with Business Today, Weiss shares how he got his start in banking, and why he has stayed with the company for so long.
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Gerrard Schmid was appointed CEO of Diebold Nixdorf two years ago in early 2018. But already, he has made important changes for the company and has bigger plans for the future. In an interview with Business Today, Schmid shared some of those goals and how he hopes to accomplish them.
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In 1999, David Bolotsky founded UncommonGoods—an online marketplace to connect handmade and artisan products with shoppers. 20 years later, he sat down with BT to reflect on his career and business.
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Nike’s most recent ad campaign focuses on empowering women. However, its corporate structure tells a different story about the company’s commitment to being a champion for women.
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In recent years, consumers have called for companies to focus more on sustainable fashion rather than fast-fashion. A study administered by the International Association for Research and Testing in the Field of Textile Ecology, found that “60 percent of millennials are interested in certified sustainable clothing.” However, only 37 percent of millennials actually purchase sustainable goods.
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The iconic red circular patch with an insignia of Canada can be seen on many a puffer jacket in the winter - so much so that one might think that it was a common brand item. But actually, the brand is very expensive. So why do people still buy them?
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By promoting information that causes Americans to believe dairy is healthy, the dairy industry can continue to grow their market.
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A 2018 lawsuit against La Croix that argued the ingredients in the drink are actually the same as those used in cockroach insecticide. These allegations may be especially harmful to La Croix now, as the movement towards eating and drinking all-natural products has never been stronger.
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It almost seems as if Crayola is taking advantage of the success of diversity oriented campaigns in order to brand themselves as more inclusive while also making more money.
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Everyone has insecurities they’d like to hide and features they’d want to enhance. So why haven’t men turned to makeup as well?
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If people could love Uggs so much, even when they didn’t look the most fashionable, then there must be something good about them.
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Still, despite their aesthetic transformation, A&F hasn’t seemed to be able to completely ditch their racist and exclusive reputation.
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While working at prestigious companies may bring a good income and bragging rights, Susan Lyne, the founder of BBG Ventures, advises students to consider factors such as diversity when deciding where to work.
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At the Wall Street Journal, Mona Soni and Shazna Nessa discuss how technology has been able to further enhance their storytelling methods.
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There’s a common perception that AI is just data. However, according to Idan Geva, co-founder of Wizer Research, AI tells a story.
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In Monday’s first panel, three prominent executives of technology and financial companies sat down to discuss the ever-rising prominence of AI in their lives.
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For a college student pursuing a career in tech, there seems to be one set path: get a secure job at Facebook or Google. However, Coding It Forward (CIF), a startup initiated by Harvard student Chris Kuang and Wellesley College graduate Rachel Dodell, gives students interested in tech another option.
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The name Bombas socks may sound odd, but the meaning of the name stems from the Latin word for bumblebee. Dave Heath, one of the co-founders of the company, discusses his sock brand’s mission stems from altruism, just as bees work.
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To be honest, when I first heard of pop-up stores, I thought the idea was completely silly. But based on the slew of pop-up stores appearing left and right, it seems that there is a certain appeal about them.
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