As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.
Read MoreWhen behemoth malls shut their doors for the final time, though, their structures remain. The buildings they leave behind, already outfitted with air conditioners and regulation wiring, are prime candidates for retrofitting to suit a new, entirely different purpose.
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