drink — BT Online — Business Today Online Journal

Greg Steltenpohl on Califia Farm’s Plant-based Movement towards a Sustainable Future

Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.

Dirty Lemon's Zesty Marketing

In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.

It’s Quali-tea: How Boba Became a Craze

Boba. Pearl Milk Tea. Bubble Tea. But no matter what you call it, this sweet, delectable drink has, since its creation, captured the hearts and stomachs of people all across the world.