In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
Read MoreBefore entering the traditional workforce, Lisa Utzschneider started her life after college in the Peace Corps teaching English in Bulgaria after the Berlin Wall fell. It’s unsurprising, then, that she’s constantly led every role she has had with an eye toward global impact. Now CEO of Integral Ad Science, Lisa oversees a technology company focused on digital advertising, which has become ever more pertinent in an increasingly connected online world.
Read MoreAmericans have grown tired of watching commercials. But every year, on the first Sunday in February, perhaps paradoxically, millions of viewers turn on their TVs during the Super Bowl—sometimes, just to see the ads.
Read MoreFacebook is not a monopoly in the traditional sense as it neither controls exclusive supply of a good or service nor does it technically have a high barrier to entry to start the business.
Read MoreWendy's has found its voice and brand online and its that of a feisty younger sibling.
Read MoreWith individuals foregoing college and making millions, is Youtube a sustainable career platform worth pursuing?
Read MoreShould companies still run ads of athletes who don't end up qualifying for the Olympic team?
Read MoreYou’d be lying if you said that scrolling through your Instagram feed was not the first thing you did in the morning.
Read MoreDigital advertising is taking the business world by storm.
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