While other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
Read MoreDue to an influx of vendors yearning for a slice of earnings in the athleisure industry, there has been overcrowding, and thus, many brands are experiencing a drop in sales.
Read MoreIn a world of business increasingly dominated by big brands and celebrities, lululemon has found a way to keep it local.
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