Posts tagged beverage
Making the Cut: The Future Generation of American Culinary Arts

The Foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks in the kitchen. In particular, the strong focus on the European system has caused a lack of representation of culinary traditions from other parts of the world. Grace Chung analyzes how there is heavy cultural bias towards cooking in the French style among restaurateurs and how the culinary curriculum as a whole disregards the traditions and importance of other global cuisines.

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Dirty Lemon's Zesty Marketing

In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.

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