The casual brevity of the newsletters has led to some criticism that the newsletters are indulging millennials’ supposed uber-short attention spans and anti-intellectual attitudes. Still - native advertising, in which advertisements are slickly folded into the newsletter in a similar font and format to the actual content, abounds.
Read MoreAirplanes, against popular sentiment, are remarkably safe forms of transport: in 2016, there were 37,000 deaths by car in America alone, compared to zero by air travel. In fact, this is the first passenger death to occur on a U.S. plane in nine years. Yet, Southwest will not be unaffected by this tragedy.
Read MoreFacebook is not a monopoly in the traditional sense as it neither controls exclusive supply of a good or service nor does it technically have a high barrier to entry to start the business.
Read MoreThe power of publicity is a two-sided coin, and in the digital age, companies must be cognizant of and vigilant in maintaining their public presence more than ever.
Read MoreShould companies still run ads of athletes who don't end up qualifying for the Olympic team?
Read MoreFrom #sponsored to speaking out, influencers can make or break the success of brands.
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