Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing.
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During the annual Design Nation Conference, one question asked by attendees, executives, and conference staffers focuses on the topic of the conference itself: how has design transformed? We asked several of the executives who will attend the 2022 Design Nation Conference what transformation means to them.
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Gloria Wang chats with Renee Miller, President and Creative Director of The Miller Group Marketing, a woman-owned, creatively led, strategically driven digital advertising and marketing agency based out of Los Angeles. In this podcast, Renee discusses how audiovisual projects are the future of the marketing world and how The Miller Group positions itself to help companies craft their brand message in terms of sustainability and diversity in order to create consumer impact. Renee also shares advice on the practical skills that aspiring designers need to know when entering the digital industry.
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In this Design Nation interview, Rupali Steinmeyer, Managing Director at MetaDesign, shares how social media increases the accessibility of designs and what it means for brands in their storytelling. She gives her perspective on cultural understanding in design, design-thinking as a business strategy, and the importance of preparedness to launching a successful career.
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In this Design Nation 2021 podcast, Gloria Wang speaks to Joanne Chan, CEO of Turner Duckworth. Turner Duckworth is a global strategic design and project management firm that strives to design unmistakable visual identities and packaging for the world's greatest brands, clients of which include Amazon, Coca-Cola, and Levi's. In this podcast, Joanne speaks about her role at Turner Duckworth for facilitating creativity, the story behind a memorable project with Levi's regarding trademarks, and how designing for the digital and screen age has transformed the meaning of space and simplicity for her.
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For Design Nation 2021's third podcast, Kathy Li speaks to Katy Olson, Editor of AD Pro, which is a members-only community for design industry professionals and includes over 100 years of searchable Architectural Digest archives. In this podcast, Katy shares more about her passion for the history of design, the importance of events in the design community, and how AD Pro is using education to help emerging designers and small businesses enter the industry.
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For Design Nation 2021's second podcast, Vivian Li speaks to Jacob Pace, CEO of Flighthouse Media. Known as the leading GenZ brand and agency, Flighthouse Media has more than 30 million followers across platforms (TikTok, Instagram, YouTube) and was named a 2020 Most Innovative Company by Fast Company. Previously, Flighthouse Media has worked with global celebrities and influencers including blackbear, Charli D'Amelio, and Marshmello. In this podcast, Jacob chats about what drives him each day as a 22 year old CEO and what has helped Flighthouse take off on social media with GenZ. He also shares how young entrepreneurs and artists can keep up momentum as they explore their own creative passions.
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What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless information, from social media to news sources, that it is difficult for any one source to truly captivate our attention. Social media platforms in particular have taken advantage of this by designing addictive and interactive user interfaces to keep us hooked on our screens while also collecting data about our preferences that is sold to advertisers. While we cannot deny the benefits that technology has brought us, how can we become more responsible consumers in an economy that commodifies our attention?
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As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.
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For Design Nation 2021's first podcast, Sowon Lee speaks to Renata Amaral Morris, CEO and Founder of EAT Creative Studio, and Gabriel Seibel, who acts as Partner, COO, and Head of Production for EAT. In this podcast, Renata and Gabriel share more about the strengths of having a global team structure, how EAT communicates their values of transparency and authentic representation in their design work, and what their creative techniques and sources of inspiration are. In addition, the pair share their excitement for their recent new brand launch for EAT!
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In the decades leading up to the recognition of CSR as a central pillar of business, CSR was typically viewed as an extraneous project of minor importance for businesses during a time where consumers placed a greater emphasis on the quality of a product rather than the quality of a company. However, as technology and information have become readily available and accessible to more and more of the world population, people have evolved in their consumption calculus by evaluating every aspect of the product that makes it what it is.
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In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
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In this audio podcast, we hear an excerpt from a keynote given at Design Nation 2020 by Sandra Campos, CEO of Diane von Furstenberg. In this episode, she shares her journey to becoming the CEO of DVF, and how all of her different entrepreneurial adventures and career experiences gave her the crucial skills to grow as a business leader in fashion.
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As part of the Design Nation Conference 2020 Digital Experience, Matteo Bologna, founder of Mucca Design, joins Seoyoung Hong (Assistant Director of Content for Design Nation) for a podcast and shares his unique story into design, from how he got started in illustration and then graphic design to how he successfully built his career as a designer and a founder of Mucca Design. Matteo also shares some advice that he hopes young designers will remember as they enter the industry.
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Oliver Maltby, Executive Creative Director at Interbrand, explains how he generates the creative reputation of Interbrand in different types of markets all over the world and what differentiates the creative markets in the UK, Australia, and the US from each other. After sharing how sculpture and architecture inspire his work, he also discusses “greenwashing,” and explains what designers can do in order to bring socially conscious discussions to light so that companies don’t shy away from it.
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Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.
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Dina Rezvanipour, Founder and President of 3d Public Relations & Marketing, discusses the importance of getting clients in the hands of the “right” influencers and the driving factors behind her passion project, Generation Philanthropy. She also explains how COVID-19 has changed her business strategy from in-person events to livestreams and Zoom and how 3d’s focus has shifted towards supporting their clients one-on-one during the pandemic in order to help them come out on the other side stronger.
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Norman Augustine, former CEO and Chairman of Lockheed Martin Corporation, explains the aerospace industry’s role in national defense and systems integration and economic sustainability in the human spaceflight program. Drawing upon his past experience on the board of Proctor & Gamble, he also elaborates further on some marketing and branding successes and failures.
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Drawing on his extensive experience working with startups, founders, and consumer technology investments, Amit Mukherjee, partner at New Enterprise Associates, explains the importance of storytelling for founders. He also discusses the duopoly between Facebook and Google regarding the ad space and the paradox of choice for Consumer Packaged Goods.
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The Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.
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