Posts tagged product launch
The ‘Day One’ Principle: Chris Lamontagne on Surviving & Thriving in High-Growth Environments

Chris Lamontagne is the CEO of Teespring, the world’s largest creator commerce platform. In this interview, Chris emphasizes the importance of growth and momentum in driving successful go-to-market strategies and shares how his experience of launching his first venture at 19 years old propelled him into the world of entrepreneurship.

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Dirty Lemon's Zesty Marketing

In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.

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