Rolling Loud — BT Online — Business Today Online Journal

The Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.

Fall 2019, Print, CultureReade BenApril 20, 2020Rolling Loud, music, festivals, hip hop, marketing, advertising, concert, rap, fashion, social media, Fall 2019, Print