Victoria’s Secret, one of the most historically profitable lingerie brands, has restrictive paradigms for femininity and is losing relevance. For a more inclusive consumer audience, other lingerie companies are appealing to more ages, body types, genders, races and abilities by producing types of underwear that emphasize a simple look, feel, and comfort.
Read MoreThe apparel, fashion, and luxury industry (AF&L) is one of the worst-affected industries by COVID-19, with demand and supply restructuring towards consumption of essential goods and services. With both retail and online sales diminishing as people consolidate their wealth to survive the pandemic, the industry has realized that they will not be able to operate their current business until the consumer confidence revives and social distancing relaxes.
Read MoreIn this audio podcast, we hear an excerpt from a keynote given at Design Nation 2020 by Sandra Campos, CEO of Diane von Furstenberg. In this episode, she shares her journey to becoming the CEO of DVF, and how all of her different entrepreneurial adventures and career experiences gave her the crucial skills to grow as a business leader in fashion.
Read MoreSince June, hundreds of garment workers, working for fast fashion companies such as H&M in countries like India, Bangladesh, and Myanmar, have been protesting layoffs due to overproduction during COVID-19. Because of fluctuations in the supply chain and product consumption, the pandemic has also heightened pre existing issues such as unfair wages and long working hours. Summer Journalism Fellow Maryam Gamar also analyzes H&M’s response to these protests, especially since H&M has advertised its efforts to relieve the effects of COVID-19 on vulnerable communities.
Read MoreThe concept of inclusivity in the world of fashion is one that is constantly being refined. While companies and brands take steps to create a truly diverse atmosphere, they also must be aware of the fine line that is cultural appropriation, and the way that they are able to maneuver around these issues can set them apart in an era that is hyper-aware of diversity.
Read MoreThe Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.
Read MoreAmidst the growing urgency to address the global climate crisis, many fashion retailers are seeking to lessen their environmental footprints. However, sustainability in fashion relies not only on sourcing, but also on changing consumer attitudes towards clothing.
Read MoreMarissa Evans Alden is a seasoned technology entrepreneur and founder with more than a decade of experience in startups. She currently serves as CEO and Co-Founder of Sawyer, which connects children, parents, and providers of the best enriching childhood experiences through a suite of industry-leading technology solutions with a goal to ensure every child has the opportunity to discover their own love of learning.
Read MoreAs glamorous as the world of fashion may seem, there are many serious issues that plague the industry. Only through making drastic changes that keep the plight of other humans and the Earth in mind can companies start to create a more positive impact in the world of fashion.
Read MoreEveryone has insecurities they’d like to hide and features they’d want to enhance. So why haven’t men turned to makeup as well?
Read MoreIf people could love Uggs so much, even when they didn’t look the most fashionable, then there must be something good about them.
Read MoreOn some occasions though, the clothes I bring home never see the light of day. A mental image of my burgeoning pile-of-clothing-that-I-never-wear resurfaced when I read about transaction utility in Richard Thaler’s Misbehaving: The Making of Behavioral Economics.
Read MoreIn 2018, brands began launching cruelty-free makeup, products in sustainable packaging, and skincare lines exclusively for men. One prominent trend was the increasing emphasis on inclusivity.
Read MoreAt Business Today’s 44th International Conference, Anushka Salinas, CRO of Rent the Runway, gave insight to how Rent the Runway has been consistently challenging the evolving fashion space.
Read MoreStill, despite their aesthetic transformation, A&F hasn’t seemed to be able to completely ditch their racist and exclusive reputation.
Read MoreFounded in 1884, Breitling is a watch company with a storied history in the aviation field.
Read MoreThe name Bombas socks may sound odd, but the meaning of the name stems from the Latin word for bumblebee. Dave Heath, one of the co-founders of the company, discusses his sock brand’s mission stems from altruism, just as bees work.
Read MoreWe must consider not only the social and political impacts of [first ladies’] clothing, but also the effects on fashion brands and businesses themselves.
Read MoreSociety has learned that such outreach need not be direct. People can aid those in need through the creation of companies, in which the proceeds go towards supporting volunteers who conduct community service work.
Read MoreWhether entirely digital or not, magazines will have to move beyond the page in the attempt to remain relevant.
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