Posts tagged media marketing
Karen Raskopf on Innovation at Dunkin’ and Advice for Students

Karen Raskopf, Chief Communications & Sustainability Officer at Dunkin’, talks about being proactive on the job, building an authentic brand, and promoting sustainability in Dunkin’ stores and coffee.

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The Business of Taylor Swift

That means music from just one of Swift’s albums could be nomination in two separate years, keeping her music on the radio and in front of listeners, all the while driving extra press and extra profit.

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Beyonce's "Lemonade" Hits More Streaming Services

But in each case, it makes their music less attainable to the average person who may not be able to afford the fees of the more expensive music platforms that the artists prefer. In the end, it seems to be the fans who suffer.

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