As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.
Read MoreOn some occasions though, the clothes I bring home never see the light of day. A mental image of my burgeoning pile-of-clothing-that-I-never-wear resurfaced when I read about transaction utility in Richard Thaler’s Misbehaving: The Making of Behavioral Economics.
Read MoreWith online sales being released earlier and earlier, coupled with growing stigma around Black Friday, there has been a steady year-over-year decline in foot traffic on this polarizing day.
Read MoreTo be honest, when I first heard of pop-up stores, I thought the idea was completely silly. But based on the slew of pop-up stores appearing left and right, it seems that there is a certain appeal about them.
Read MoreIt is important to keep in consideration the question of whether or not e-commerce is ‘destroying’ this nation's economy, or if it’s simply changing it to a new, more efficient form of service.
Read MoreIn response to ongoing research that suggests that the slower people shop
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