Posts tagged branding
Design Nation 2021: Building a Distinctive Marketing Agency with Renee Miller, President and Creative Director of The Miller Group Marketing

Gloria Wang chats with Renee Miller, President and Creative Director of The Miller Group Marketing, a woman-owned, creatively led, strategically driven digital advertising and marketing agency based out of Los Angeles. In this podcast, Renee discusses how audiovisual projects are the future of the marketing world and how The Miller Group positions itself to help companies craft their brand message in terms of sustainability and diversity in order to create consumer impact. Renee also shares advice on the practical skills that aspiring designers need to know when entering the digital industry.

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Design Nation 2021: Launching a Successful Career in Design with Rupali Steinmeyer, Managing Director at MetaDesign

In this Design Nation interview, Rupali Steinmeyer, Managing Director at MetaDesign, shares how social media increases the accessibility of designs and what it means for brands in their storytelling. She gives her perspective on cultural understanding in design, design-thinking as a business strategy, and the importance of preparedness to launching a successful career.

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Design Nation 2021: Activating an Unmistakable Brand with Joanne Chan, CEO of Turner Duckworth

In this Design Nation 2021 podcast, Gloria Wang speaks to Joanne Chan, CEO of Turner Duckworth. Turner Duckworth is a global strategic design and project management firm that strives to design unmistakable visual identities and packaging for the world's greatest brands, clients of which include Amazon, Coca-Cola, and Levi's. In this podcast, Joanne speaks about her role at Turner Duckworth for facilitating creativity, the story behind a memorable project with Levi's regarding trademarks, and how designing for the digital and screen age has transformed the meaning of space and simplicity for her.

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Men "Make-up" for Lost Time

As a result of an unexpected increased use of video conferencing during the pandemic and shifting cultural norms, it has become much more acceptable for men to dabble in cosmetics. Summer Journalism Fellow Charlotte Ehlers traces the evolution of men’s makeup from the Ancient Egyptians to the present day and then analyzes consumer behavior that is influencing the steadily growing men’s makeup market. Finally, she predicts that the market in the future will continue to be more open to skincare, grooming, and lean more towards ‘unisex’ or natural makeup.

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Building an Internationally Renowned, Global Design Team with Renata Amaral Morris and Gabriel Seibel from EAT Creative Studio

For Design Nation 2021's first podcast, Sowon Lee speaks to Renata Amaral Morris, CEO and Founder of EAT Creative Studio, and Gabriel Seibel, who acts as Partner, COO, and Head of Production for EAT. In this podcast, Renata and Gabriel share more about the strengths of having a global team structure, how EAT communicates their values of transparency and authentic representation in their design work, and what their creative techniques and sources of inspiration are. In addition, the pair share their excitement for their recent new brand launch for EAT!

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Design Nation 2020: Sandra Campos, CEO of Diane Von Furstenberg

In this audio podcast, we hear an excerpt from a keynote given at Design Nation 2020 by Sandra Campos, CEO of Diane von Furstenberg. In this episode, she shares her journey to becoming the CEO of DVF, and how all of her different entrepreneurial adventures and career experiences gave her the crucial skills to grow as a business leader in fashion.

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Design Nation 2020: Matteo Bologna, Founder of Mucca Design

As part of the Design Nation Conference 2020 Digital Experience, Matteo Bologna, founder of Mucca Design, joins Seoyoung Hong (Assistant Director of Content for Design Nation) for a podcast and shares his unique story into design, from how he got started in illustration and then graphic design to how he successfully built his career as a designer and a founder of Mucca Design. Matteo also shares some advice that he hopes young designers will remember as they enter the industry.

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A Conversation with Norman Augustine, Former CEO and Chairman of Lockheed Martin Corporation

Norman Augustine, former CEO and Chairman of Lockheed Martin Corporation, explains the aerospace industry’s role in national defense and systems integration and economic sustainability in the human spaceflight program. Drawing upon his past experience on the board of Proctor & Gamble, he also elaborates further on some marketing and branding successes and failures.

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When Countries Act like Brands

‘Made in’ labels reveal as much about a product as they do about its country of origin. A strong national brand can attract capital—technological and human—that drives growth. Countries build up their national brands over decades, yet China and the European Union are among those launching ambitious programs to rehaul their brands within just several years.

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Karen Raskopf on Innovation at Dunkin’ and Advice for Students

Karen Raskopf, Chief Communications & Sustainability Officer at Dunkin’, talks about being proactive on the job, building an authentic brand, and promoting sustainability in Dunkin’ stores and coffee.

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Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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