Tina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.
Read MoreNorman Augustine, former CEO and Chairman of Lockheed Martin Corporation, explains the aerospace industry’s role in national defense and systems integration and economic sustainability in the human spaceflight program. Drawing upon his past experience on the board of Proctor & Gamble, he also elaborates further on some marketing and branding successes and failures.
Read MoreDrawing on his extensive experience working with startups, founders, and consumer technology investments, Amit Mukherjee, partner at New Enterprise Associates, explains the importance of storytelling for founders. He also discusses the duopoly between Facebook and Google regarding the ad space and the paradox of choice for Consumer Packaged Goods.
Read MoreThe Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.
Read MoreAI is being used to streamline the healthcare industry, but concerns over data privacy beg the question of how HIPPA laws will shift the industry of health care innovation. On the flip side, obtaining data about patient treatment has the potential to empower an informed health care consumer to choose how they want to contribute to their own care. Whether we perceive the proposed technological advancements as helpful or overreaching will depend on the “doublespeak” marketing involved.
Read MoreWhile other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
Read MoreBusiness Today speaks with CEO Edward Felsenthal of TIME Magazine about his journey from law to digital media marketing and the evolution of journalism in the context of social media and the Information Age.
Read MoreIn 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
Read MoreChef Dominique Ansel speaks about the experiences which inspired him to open his own pastry shop, the challenges and successes behind his viral creation, the Cronut®, and the values and philosophy driving the Dominique Ansel Bakery global brand.
Read More‘Made in’ labels reveal as much about a product as they do about its country of origin. A strong national brand can attract capital—technological and human—that drives growth. Countries build up their national brands over decades, yet China and the European Union are among those launching ambitious programs to rehaul their brands within just several years.
Read MorePresident of Microsoft, Brad Smith, shares his thoughts on his recent novel Tools and Weapons: The Promise and the Peril of the Digital Age, which grapples with the uncertain future of technology in a world increasing driven by data-centered software, and argues for a careful, comprehensive approach.
Read MoreIt is commonly said that the world is becoming a “smaller place” as communicative technologies become increasingly more accessible. While the world itself is not actually shrinking, it feels as if the practical barriers of traveling, retrieving information, and consuming entertainment are minimizing for everyone—including children. Children are now, more than ever, an increasingly reachable audience for digital services. A growing number of online businesses and industries are creating platforms that specifically target younger audiences to capitalize on their growing profitability.
Read MoreBefore entering the traditional workforce, Lisa Utzschneider started her life after college in the Peace Corps teaching English in Bulgaria after the Berlin Wall fell. It’s unsurprising, then, that she’s constantly led every role she has had with an eye toward global impact. Now CEO of Integral Ad Science, Lisa oversees a technology company focused on digital advertising, which has become ever more pertinent in an increasingly connected online world.
Read MoreKaren Raskopf, Chief Communications & Sustainability Officer at Dunkin’, talks about being proactive on the job, building an authentic brand, and promoting sustainability in Dunkin’ stores and coffee.
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