Posts in Lifestyle
Rethinking the Definition of Work

If you love what you do and enjoy every single second of it, can it still be considered work?

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The Fibonacci Factor

Post-financial-crisis, the advances in automation have compelled people to up-skill. The dramatic rise in the number of startups during the same time has forged a symbiotic relationship between the two, thereby enhancing both of them simultaneously.

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Green Is The New Black

In recent years, consumers have called for companies to focus more on sustainable fashion rather than fast-fashion. A study administered by the International Association for Research and Testing in the Field of Textile Ecology, found that “60 percent of millennials are interested in certified sustainable clothing.” However, only 37 percent of millennials actually purchase sustainable goods.

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The Business of Taylor Swift

That means music from just one of Swift’s albums could be nomination in two separate years, keeping her music on the radio and in front of listeners, all the while driving extra press and extra profit.

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The Appeal of Canada Goose

The iconic red circular patch with an insignia of Canada can be seen on many a puffer jacket in the winter - so much so that one might think that it was a common brand item. But actually, the brand is very expensive. So why do people still buy them?

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Instagram and Empowerment: Social Media Marketing in the Digital Age

A new wave of female-focused companies are creating a new paradigm of brand-customer interaction that focuses on creating a community and bringing their customers closer than ever.

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