Design Nation 2021: Activating an Unmistakable Brand with Joanne Chan, CEO of Turner Duckworth

In this Design Nation 2021 podcast, Gloria Wang speaks to Joanne Chan, CEO of Turner Duckworth. Turner Duckworth is a global strategic design and project management firm that strives to design unmistakable visual identities and packaging for the world's greatest brands, clients of which include Amazon, Coca-Cola, and Levi's. In this podcast, Joanne speaks about her role at Turner Duckworth for facilitating creativity, the story behind a memorable project with Levi's regarding trademarks, and how designing for the digital and screen age has transformed the meaning of space and simplicity for her.

Joanne Chan is CEO of Turner Duckworth, a world-class branding agency with studios in San Francisco, London and New York. Turner Duckworth has designed some of the world’s most valuable brands, including Amazon, McDonald’s, Coca-Cola, Levi’s and Samsung. Joanne’s first career was in the art world, having worked at prestigious art galleries in New York, Monaco and San Francisco, the Guggenheim Museum, and the Ansel Adams Center for Photography. After deciding on a career shift, Joanne became employee #2 at Turner Duckworth San Francisco, establishing and growing its design business in the United States. Over 23 years, Joanne went from managing brand identity and packaging projects, to focusing on new business, operations and finance, leading to the acquisition of Turner Duckworth by Publicis Groupe in 2014. Joanne holds an M.A. in Art History from New York University and a B.A. with honors in Psychology and Art History from Wellesley College.