In the decades leading up to the recognition of CSR as a central pillar of business, CSR was typically viewed as an extraneous project of minor importance for businesses during a time where consumers placed a greater emphasis on the quality of a product rather than the quality of a company. However, as technology and information have become readily available and accessible to more and more of the world population, people have evolved in their consumption calculus by evaluating every aspect of the product that makes it what it is.