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The Attention Economy: Where the Customer Becomes the Product

What is the scarcest resource? In today’s “attention economy”, our very own attention has become a scarce commodity. We are bombarded with countless information, from social media to news sources, that it is difficult for any one source to truly captivate our attention. Social media platforms in particular have taken advantage of this by designing addictive and interactive user interfaces to keep us hooked on our screens while also collecting data about our preferences that is sold to advertisers. While we cannot deny the benefits that technology has brought us, how can we become more responsible consumers in an economy that commodifies our attention?

News & AnalysisAsher JoyFebruary 18, 2021attention, marketing, advertising, product, Age of Information, attention economy

Fintech Suffers From Gender Gap

The fintech industry is heavily dominated by males, with less than 30% employed identifying as female. This trend not only hurts companies and gender equality, but also the product development and democratization of services delivered by these businesses. A quick gender fix is said to bring as much as 20% more profit and increase dividend payouts by as much as half of the current value.

Fallen Angels and the Underwear Revolution

Victoria’s Secret, one of the most historically profitable lingerie brands, has restrictive paradigms for femininity and is losing relevance. For a more inclusive consumer audience, other lingerie companies are appealing to more ages, body types, genders, races and abilities by producing types of underwear that emphasize a simple look, feel, and comfort.

Katherine Ryder (Founder and CEO of Maven) on Telehealth Networks and How Maven is Resolving Gaps in Women’s Healthcare

Katherine Ryder, Founder and CEO of Maven, explains telemedicine’s role in increasing access to healthcare while decreasing costs and how Maven’s virtual care and services are driving impact and change for women’s health. She also touches briefly upon the lack of female representation in VC and entrepreneurship.

Design Nation 2020: Matteo Bologna, Founder of Mucca Design

As part of the Design Nation Conference 2020 Digital Experience, Matteo Bologna, founder of Mucca Design, joins Seoyoung Hong (Assistant Director of Content for Design Nation) for a podcast and shares his unique story into design, from how he got started in illustration and then graphic design to how he successfully built his career as a designer and a founder of Mucca Design. Matteo also shares some advice that he hopes young designers will remember as they enter the industry.

Greg Steltenpohl on Califia Farm’s Plant-based Movement towards a Sustainable Future

Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.

Design Nation 2020 Recap Video

Enjoy this short recap video of some key highlights from our first ever Design Nation Digital Experience! We heard from inspiring students and insightful design leaders in our ongoing discussion about making an impact.

A Conversation with Tina Sharkey, Co-Founder of Brandless

Tina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.

Marissa Alden in Creating Sawyer as a Modern Approach to Parenting

Marissa Evans Alden is a seasoned technology entrepreneur and founder with more than a decade of experience in startups. She currently serves as CEO and Co-Founder of Sawyer, which connects children, parents, and providers of the best enriching childhood experiences through a suite of industry-leading technology solutions with a goal to ensure every child has the opportunity to discover their own love of learning.

Made in China: Past and Present

“Made in China” has an earlier history than high-tech products or cheap consumer goods, though. The term was first popularly used during Japanese occupation during the Second Sino-Japanese War in the early 1940s.

All, International, News & AnalysisAmy WangDecember 20, 2018china, trade, US and China, usa, product, manufacturing

The Cult of Custom Fonts

More importantly, in recent years, there has been an increasing emphasis on visual design as companies strive to provide a better consumer experience.

Technology, All, News & AnalysisJacqueline HeDecember 5, 2018font, custom, tech, product

Hate Snapchat's New Update? So does Kylie Jenner.

From #sponsored to speaking out, influencers can make or break the success of brands.