In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
Read MoreIn 2016-2017 alone, mobile ad-block usage increased… [by] 350%, while computers saw an even greater increase: a 700% increase overall.
Read MoreThe ad campaign that shocked the world: on September 3rd, 2018, Nike released the ad for who would be the new “face of Nike,” and to the nation’s surprise, Nike had chosen Colin Kaepernick.
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