AI is being used to streamline the healthcare industry, but concerns over data privacy beg the question of how HIPPA laws will shift the industry of health care innovation. On the flip side, obtaining data about patient treatment has the potential to empower an informed health care consumer to choose how they want to contribute to their own care. Whether we perceive the proposed technological advancements as helpful or overreaching will depend on the “doublespeak” marketing involved.
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In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
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“I have never been good at the ‘what do you want to be in five years?’ question,” said Gary Briggs, whose prolific career includes time in senior positions at eBay, Google, Facebook, and most recently as the digital director of Michael Bloomberg’s presidential campaign. For Briggs, it is genuine person-to-person connections that matters at the end of the day.
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As part of Business Today’s Breakout Trip, Princeton students visited Digitas in Chicago, a marketing agency that fuses technology and creativity.
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Karen Raskopf, Chief Communications & Sustainability Officer at Dunkin’, talks about being proactive on the job, building an authentic brand, and promoting sustainability in Dunkin’ stores and coffee.
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That means music from just one of Swift’s albums could be nomination in two separate years, keeping her music on the radio and in front of listeners, all the while driving extra press and extra profit.
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But in each case, it makes their music less attainable to the average person who may not be able to afford the fees of the more expensive music platforms that the artists prefer. In the end, it seems to be the fans who suffer.
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On Friday, March 8th, Business Today held the 3rd iteration of Design Nation, an expenses-paid conference that explores the impact of design within career, business, and industry.
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Today, two notable phenomena have emerged as a result of broadcast’s increasing digestibility: the increasing ubiquity of podcasts and the greater presence of college-based radio stations.
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By capitalizing on a previously extinct style of entertainment mostly found in children’s books, implementing the interactive “choose-your-own-adventure” idea may be Netflix’s best marketing ploy yet.
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America has no royal family, but weddings between high-profile characters drum up similarly ravenous interest.
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indeed, even as the movie industry has declined in the past few years, the trailer industry has reached its heyday.
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Still, despite their aesthetic transformation, A&F hasn’t seemed to be able to completely ditch their racist and exclusive reputation.
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As John Kooyman sat down for his interview, he exhibited a smile with perfectly white teeth, which is quite understandable as he is the VP of Marketing in North America for Colgate-Palmolive.
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As part of the 2018 Fall Princeternship program, nine students and I participated in the Media and Marketing Trek, hosted by Career Services, with the intent of providing students a glimpse into various industries.
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Digital advertising is taking the business world by storm.
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