Greg Steltenpohl, founder and CEO of Califia Farms, explains how his interest in “the integration of people and environment” drives his long-term commitment to creating products that promote better health. He also shares how Califia has strengthened its brand by maintaining its pledge to produce with completely vegan ingredients, aligning products with its brand values, and carefully considering the archetypes of its products. In addition, Greg predicts whether we’ll see more people commit to a plant-centric diet in the near future.

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