In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
Read MoreElectric vehicles have been experiencing unprecedented growth, yet their promise of revolutionary change has drawn skepticism from many who argue they are not only less climate friendly than touted but also pose a danger to the livelihoods of workers. Despite this, Summer Journalism Fellow Dean Lee Sammanthan argues, we should embrace this transition for an enriching quality of life.
Read MoreWhile new technology in the autonomous vehicle space is exciting, it is fallible.
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