Design Nation 2022: Managing Unique Brand Campaigns with Jose 'Pepe' Gorbea, Global Head of Brands, Agencies & Sustainability Innovation at HP

Kimberley Tran talks with Jose 'Pepe' Gorbea about memorable brand campaigns, from chocolate sales to elephant protection, and the value of sustainability and diversity in marketing. In this podcast, Gorbea brings his past work to life in stories about drawing consumers into an experience through brand advertising, starting with the origins of a brand, and transcending regional differences to form international campaigns.

Jose Gorbea joined HP in 2017 and is Head of HP Graphics Brands & Agencies Innovation. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns through co-creation @ scale.

He has led for nearly 20 years the overall marketing strategy & execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe.

Jose has helped shape the marketing culture in global organizations with a socially responsible, competitive & winning mindset by strengthening marketing capabilities at Nestle, Mondelez and HP. Jose is a former alumni from the Google Digital Academy and currently an alumni at Stanford University’s Graduate School of Business on the Innovation Leadership program for HP.

Applications for the 2022 Design Nation Conference are now open. Design Nation is an all-expenses-paid exploration of the versatility of a career in design, how design is applied differently across industries, and what it looks like to be a design leader facing the business and social challenges of our world. The conference will run from April 9-10th 2022, at The Shed, Hudson Yards, in New York City. Applications are due February 2nd, 2022. Applications include resume and portfolio submission, as well as short-answer responses. All applications are considered on a need-blind basis, and all travel and accommodation costs are covered for accepted attendees.

For more information, please visit our website: https://dn.businesstoday.org/.