In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
Read MoreElectric vehicles have been experiencing unprecedented growth, yet their promise of revolutionary change has drawn skepticism from many who argue they are not only less climate friendly than touted but also pose a danger to the livelihoods of workers. Despite this, Summer Journalism Fellow Dean Lee Sammanthan argues, we should embrace this transition for an enriching quality of life.
Read MoreIn a time where the Chinese export is challenged by US tariffs, it appears logical that the government will seek to strengthen its economy by growing the domestic consumption sector, yet the automotive industry has been experiencing fewer buyers despite historically upwards trends in car sales. While the trade war does impose a culture of spending less, however, there are other factors that can explain the decline in automobile purchases.
Read MoreTedious though the commute may be, it is important to development, and represents a huge frontier for change. So what’s happening?
Read MoreWhile new technology in the autonomous vehicle space is exciting, it is fallible.
Read More
