Oliver Maltby, Executive Creative Director at Interbrand, explains how he generates the creative reputation of Interbrand in different types of markets all over the world and what differentiates the creative markets in the UK, Australia, and the US from each other. After sharing how sculpture and architecture inspire his work, he also discusses “greenwashing,” and explains what designers can do in order to bring socially conscious discussions to light so that companies don’t shy away from it.