The airline industry has been hit with unprecedented circumstances, with demand declining rapidly. A traditionally lethargic industry has been forced to accelerate decision making in order to adjust to the COVID-19 pandemic, and salvage the demand left. Airlines must continue to innovate and implement health and safety practices, in order to regain the trust of passengers, for the survival of their businesses.
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Norman Augustine, former CEO and Chairman of Lockheed Martin Corporation, explains the aerospace industry’s role in national defense and systems integration and economic sustainability in the human spaceflight program. Drawing upon his past experience on the board of Proctor & Gamble, he also elaborates further on some marketing and branding successes and failures.
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Airplanes, against popular sentiment, are remarkably safe forms of transport: in 2016, there were 37,000 deaths by car in America alone, compared to zero by air travel. In fact, this is the first passenger death to occur on a U.S. plane in nine years. Yet, Southwest will not be unaffected by this tragedy.
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