The global pandemic is squeezing the living space out of many industries, including the traditional fashion industry. However, to some Internet-based fields such as esports, the pandemic has produced more opportunity. COVID-19 has also catalyzed more cross-border cooperation: traditional industries need new blood to twist the adverse situation, while emerging industries need legacy icons or brands to help them unlock broader markets. Hence, the marriage between fashion and esports under the pandemic is unexpected, but predictably, influential.
Read MoreThe Los Angeles Lakers’ victory over the Miami Heat in Game 6 of the NBA Finals marked the end of the longest and most tumultuous season in the NBA’s 74 year history. Yet by all accounts, this past season was a success. In what has been a year of chaos, the NBA formulated one of the most successful initiatives taken during the COVID-19 pandemic–The NBA Bubble.
Read MoreKelly Flatow, the NBA’s Executive Vice President of Global Events, played an instrumental role in the success of the NBA Bubble, which was the NBA’s initiative to finish the 2019-2020 season at the Walt Disney World Resort after suspending play due to COVID-19.
Read MoreWith an increasingly globalised world, the commercial potential of collegiate sport has exponentially grown. However, the NCAA’s “amateurism” business model is being increasingly attacked. Summer Journalism Fellow Joe Strong explains that the more that basketball players choose to forego the NCAA, the more that the quality of NCAA talent and therefore, its appeal to fans, will decrease. Many aspiring professional athletes want to be able to support their families earlier, and alternate pathways to circumvent the NCAA, like the NBA G-League’s “Professional Player Pathway,” are becoming increasingly popular.
Read MoreAdministrators, coaches, faculty, and students have been fighting early recruiting for years.
Read MoreI completely relish my identity as an athlete, but I am a student first. That’s why the stories of parents and counselors photoshopping kids onto water polo players, football kickers, and rowers alike, and bribing coaches and athletics officials to have their “student-athletes” admitted to college leaves me feeling disgusted.
Read MoreeSports players can make a solid career and lifestyle out of what was once seen as just a hobby.
Read MoreEvery few years, a sports team in one of the United States’ ‘big four’ sporting leagues—the National Football League, National Basketball Association, Major League Baseball, and the National Hockey League— either moved from one locale to another or was created anew.
Read MoreCommentators wonder when, not if, the NBA will see its first female head coach.
Read MoreBut when will professional leagues and teams across sports begin to prove to fans that they too take domestic violence seriously?
Read MoreTiger Performance is a new arm of the athletic department that “aims to create the right environment and educational platforms to help student-athletes reach peak performance in athletics, in academics, and in life.”
Read MoreSupporting a local sports team is an indelible part of the American psyche: there’s nothing like cheering on the home squad. Here, the idea of a ‘home game’ is given a much-needed reality check.
Read MoreThe ad campaign that shocked the world: on September 3rd, 2018, Nike released the ad for who would be the new “face of Nike,” and to the nation’s surprise, Nike had chosen Colin Kaepernick.
Read MoreThe Olympics are known for being wildly expensive, and are likely fiscally irresponsible for the vast majority of the world’s countries due to the astronomical costs associated with hosting. How does the FIFA World Cup stack up?
Read MoreESPN+’s inaccessibility, in terms of consumer leisure, will not bode well for the future of this platform; unless large changes are implemented, ESPN may not become the trailblazer it had envisioned itself to be.
Read MoreIn her BT seminar on October 4th, Tyson emphasized the importance of taking initiative and creating opportunities for yourself by doing more than what’s expected of you.
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