Posts tagged public relations
Karen Raskopf on Innovation at Dunkin’ and Advice for Students

Karen Raskopf, Chief Communications & Sustainability Officer at Dunkin’, talks about being proactive on the job, building an authentic brand, and promoting sustainability in Dunkin’ stores and coffee.

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Southwest Flight 1380: A Study in Tragedy, Perception, and Sales

Airplanes, against popular sentiment, are remarkably safe forms of transport: in 2016, there were 37,000 deaths by car in America alone, compared to zero by air travel. In fact, this is the first passenger death to occur on a U.S. plane in nine years. Yet, Southwest will not be unaffected by this tragedy.

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