The International Conference is one of Business Today's oldest programs and is in its 46th year of operation. During this episode, we chat with Felipe Bickenbach, the Director of this year's conference, on his experience transforming the flagship event into a weeklong digital event to serve three hundred students across the globe. Felipe shares the challenges and tribulations he encountered while also providing advice for students thinking about hosting digital events themselves. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.