As our lives become increasingly digitized in the 21st century, our personal choices, habits, and mannerisms have become intertwined with our online identity. Companies of all industries have been increasingly encouraged to manage and collect data of their clients (or potential clients) in order to compete and strategize effectively in the new global economic system. At the same time, consumers are not only more informed about this phenomenon but are also realizing issues with businesses being in charge of their personal and private data.
Read MoreIn the past, many were often opposed to the idea that they were being tracked online. However, as Summer Journalism Fellow Ashleigh Fields observes, recent additions to music platforms have given users a different perspective. With their wealth of analytics, Spotify and Apple Music have given both listeners and artists a chance to better understand the content they are consuming and creating, enhancing their overall streaming experience.
Read MoreHowever, for all the good these companies have done for us, their dominating nature provides the opportunity to completely control innumerable aspects of our lives with no consequences for their actions – something that should also be considered.
Read MoreWith the effectiveness of sponsored advertisements eroding rapidly, consumers are shifting towards a more credible brand to which they can relate and trust.
Read MoreBack in December, Australia’s legislature passed an unprecedented and far-reaching cybersecurity law—the first of its kind globally. This law, called the Assistance and Access Bill, gives authorities unlimited access to data and information protected by end-to-end encryption.
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