Posts tagged consumers
Block by Block: How LEGO came to dominate its market

Despite the notoriety and recognizability of the LEGO brand, in the early 2000s the company was in a state of near-bankruptcy. How did it manage to turn around its business and emerge as one of the world’s leading toy companies?

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The Warby Parker Of … ?: The Rise of Industry Underdogs

Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.

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