Choosing which college to commit to can be very daunting. Unfortunately, due to COVID-19, the Class of 2024 will not have the opportunity to attend the preview days of colleges they were admitted to. Other ways that incoming freshmen can observe the culture of their universities involve analyzing their COVID-19 response, from looking at how their administration has accommodated students, faculty, and workers to how they have handled emergency relief funding from the CARES Act.
Read MoreIn our first-ever podcast, Business Today and Miri Rodriguez, Head of the Global Internship Program at Microsoft, discuss strategies for how students can tell their story as they navigate career during coronavirus, including tips on brushing up your resume and LinkedIn.
Read MoreMichael Broughton might have seemed like an unlikely candidate to launch a finance business when he arrived at USC, barely able to cover his freshman tuition. Today, thanks to support from the university community and the Blackstone LaunchPad, a national network promoting student entrepreneurship, Broughton and his diverse team have come up with a unique solution, Hatch Credit, to help students improve their credit scores.
Read MoreTina Sharkey, co-founder of Brandless, elaborates on her insights from building up a community and consumer brand loyalty with Brandless, the role of self-branding in the media, and the importance of fostering an active, inclusive co-owned heartbeat in the company from the get go in order to build a culture of shared values and shared intentions.
Read MoreNorman Augustine, former CEO and Chairman of Lockheed Martin Corporation, explains the aerospace industry’s role in national defense and systems integration and economic sustainability in the human spaceflight program. Drawing upon his past experience on the board of Proctor & Gamble, he also elaborates further on some marketing and branding successes and failures.
Read MoreDrawing on his extensive experience working with startups, founders, and consumer technology investments, Amit Mukherjee, partner at New Enterprise Associates, explains the importance of storytelling for founders. He also discusses the duopoly between Facebook and Google regarding the ad space and the paradox of choice for Consumer Packaged Goods.
Read MoreThe Rolling Loud music festival in Miami drew over 180,000 guests and nearly 200 million eager hip-hop fans in May 2018. In less than half a decade, it has seen massive growth and a surge in popularity. Their marketing formula seems simple: build a brand name and bring in big performers and partners to continue to build said brand name. Business Today writer Reade Ben analyzes how Rolling Loud caters its marketing strategy to a diverse crowd.
Read MoreAI is being used to streamline the healthcare industry, but concerns over data privacy beg the question of how HIPPA laws will shift the industry of health care innovation. On the flip side, obtaining data about patient treatment has the potential to empower an informed health care consumer to choose how they want to contribute to their own care. Whether we perceive the proposed technological advancements as helpful or overreaching will depend on the “doublespeak” marketing involved.
Read MorePablo Lapuerta, the Executive Vice President and Chief Medical Officer of Lexicon Pharmaceuticals, focuses heavily on genetics and drug development. He discusses the messaging that the pharmaceutical industry needs to do in order to help the public understand the extensive processes behind bringing new drugs to market, improvements that could be made in the FDA’s drug approval process, and a novel drug that he and Lexicon have developed to treat Type I diabetes.
Read MoreReflecting on his experiences growing up in an agricultural family and studying renewable energy in grad school, Nick Halla shares his thoughts on the success and expansion of the Impossible Burger, how consumers can push the food industry to become more environmentally friendly, and Impossible Foods’s mission to help people around the world access better food with lower environmental impact.
Read MoreSince 2018, China has closed its borders to the wave of trash generated by the West, forcing Americans to reconsider the problem of waste and shift towards a more sustainable future via the principles of Reduce, Reuse, and Recycle.
Read MoreWhile other athleisure companies feature major celebrities in their advertisements, Lululemon pursues a brick-and-mortar approach by instead focusing on fostering local celebrities and engaging closely with communities to promote fitness and a healthy lifestyle.
Read MoreBusiness Today speaks with CEO Edward Felsenthal of TIME Magazine about his journey from law to digital media marketing and the evolution of journalism in the context of social media and the Information Age.
Read MoreIn 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.
Read MoreChef Dominique Ansel speaks about the experiences which inspired him to open his own pastry shop, the challenges and successes behind his viral creation, the Cronut®, and the values and philosophy driving the Dominique Ansel Bakery global brand.
Read More“I have never been good at the ‘what do you want to be in five years?’ question,” said Gary Briggs, whose prolific career includes time in senior positions at eBay, Google, Facebook, and most recently as the digital director of Michael Bloomberg’s presidential campaign. For Briggs, it is genuine person-to-person connections that matters at the end of the day.
Read MoreMario Gabelli, founder and CEO of Gabelli Asset Management Company Investors (GAMCO Investors), delivered a keynote speech at Business Today’s 45th International Conference. He spoke on a range of topics, from ETFs causing him to be an “endangered species” to an unexpected crash course in geography, in order to stress the importance of pursuing knowledge and global awareness.
Read MoreAs the founder of Tigress Ventures, a management consulting firm connecting women with the proper expertise and resources to succeed in startup ventures, Ita Ekpoudom was addressing gender inequality in the C-Suite long before the discussion entered the spotlight. In a conversation with Business Today, Ekpoudom explains why women must become an investment - not just a token - that companies sincerely care about.
Read More‘Made in’ labels reveal as much about a product as they do about its country of origin. A strong national brand can attract capital—technological and human—that drives growth. Countries build up their national brands over decades, yet China and the European Union are among those launching ambitious programs to rehaul their brands within just several years.
Read MoreDebi Chirichella is executive vice president, chief financial officer and director of global operations for Hearst Magazines, one of the world's largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions.
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