Dirty Lemon's Zesty Marketing

In 2015, a sleek, aesthetically designed bottle was strategically placed in the photos of prominent social media influencers like actress Minka Kelly and fashion designer Pia Arrobio. The company behind the trend was Dirty Lemon, a luxury health beverage firm. Since then, Dirty Lemon has sold over 2 million bottles and now has over 100,000 monthly customers. CEO Zak Normandin believes the company’s rise to popularity has a lot to do with its unconventional marketing techniques.

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Dominique Ansel, James Beard Award-winning Pastry Chef and Owner of Dominique Ansel Bakery

Chef Dominique Ansel speaks about the experiences which inspired him to open his own pastry shop, the challenges and successes behind his viral creation, the Cronut®, and the values and philosophy driving the Dominique Ansel Bakery global brand.

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Gary Briggs, Digital Director for the Bloomberg Presidential Campaign, on the 2020 Elections, Marketing, and the Importance of Family

“I have never been good at the ‘what do you want to be in five years?’ question,” said Gary Briggs, whose prolific career includes time in senior positions at eBay, Google, Facebook, and most recently as the digital director of Michael Bloomberg’s presidential campaign. For Briggs, it is genuine person-to-person connections that matters at the end of the day.

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Mario Gabelli and the Importance of Understanding the World

Mario Gabelli, founder and CEO of Gabelli Asset Management Company Investors (GAMCO Investors), delivered a keynote speech at Business Today’s 45th International Conference. He spoke on a range of topics, from ETFs causing him to be an “endangered species” to an unexpected crash course in geography, in order to stress the importance of pursuing knowledge and global awareness.

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Wonder Women: Female Entrepreneurship Today with Ita Ekpoudom

As the founder of Tigress Ventures, a management consulting firm connecting women with the proper expertise and resources to succeed in startup ventures, Ita Ekpoudom was addressing gender inequality in the C-Suite long before the discussion entered the spotlight. In a conversation with Business Today, Ekpoudom explains why women must become an investment - not just a token - that companies sincerely care about.

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When Countries Act like Brands

‘Made in’ labels reveal as much about a product as they do about its country of origin. A strong national brand can attract capital—technological and human—that drives growth. Countries build up their national brands over decades, yet China and the European Union are among those launching ambitious programs to rehaul their brands within just several years.

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A Conversation With Debi Chirichella, EVP & CFO at Hearst Magazines: "We Are As Good As The People Who Work For Us"

Debi Chirichella is executive vice president, chief financial officer and director of global operations for Hearst Magazines, one of the world's largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions.

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A Conversation on Healthcare with Pat Wang, CEO of Healthfirst

Business Today speaks with Pat Wang, CEO of Healthfirst, which currently collaborates with more than 37,000 providers to provide health services to over 1.36 million New Yorkers. Wang elaborates on her efforts to bring medical access to lower-income and minority communities and the importance of improving medical records databases for accuracy.

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Medicare for All? The Viability of a Nationalized Health System in America: Part II

Senator Bernie Sanders has been one of the most vocal supporters of a single-payer Medicare plan, and he has not shied away from calling out the pharmaceutical industry for driving up drug prices. However, is his approach truly the panacea for the American healthcare crisis?

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Brad Smith, President of Microsoft and Author of "Tools and Weapons: The Promise and the Peril of the Digital Age"

President of Microsoft, Brad Smith, shares his thoughts on his recent novel Tools and Weapons: The Promise and the Peril of the Digital Age, which grapples with the uncertain future of technology in a world increasing driven by data-centered software, and argues for a careful, comprehensive approach.

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Automobile and Domestic Consumption in China

In a time where the Chinese export is challenged by US tariffs, it appears logical that the government will seek to strengthen its economy by growing the domestic consumption sector, yet the automotive industry has been experiencing fewer buyers despite historically upwards trends in car sales. While the trade war does impose a culture of spending less, however, there are other factors that can explain the decline in automobile purchases.

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The Crossroads of Humans and Machines: Chicago Breakout 2020

This past week, Business Today brought a group of twenty Princeton students on an all-expenses-paid breakout trip to Chicago. The theme focused on the intersection of man and machine. Students not only learned about the transformation of key industries, but they were also encouraged to explore a wide variety of businesses, including food, finance, sports, and more.

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Alliant Credit Union: An Emphasis on Membership

With over 500,000 members nationwide and $12 billion in assets, Alliant Credit Union is one of the largest non-profit financial cooperatives owned by its members. In a panel discussion with Business Today students visiting Alliant for their Breakout Trip to Chicago, CEO Dave Mooney and CTO Alan Pitcher explain that Alliant values the growing demand for convenient financial services among consumers and will continue innovating the banking sector to best support its members.

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Choosing Healthcare: Data and Career at Strata

Strata’s CEO, Dan Michelson, and his team members joined Business Today students at Strata’s Chicago office for a conversation surrounding the importance of data science on healthcare. The team at Strata helps unpack complexities in the healthcare system, so hospitals can improve and shift their policies.

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Jon Weiss, Senior Executive Vice President of Wealth & Investment Management at Wells Fargo, On What Makes Banking So Special To Him

Jon Weiss is the Senior Executive Vice President of Wealth & Investment Management at Wells Fargo. In an interview with Business Today, Weiss shares how he got his start in banking, and why he has stayed with the company for so long.

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Hungry for More: Snackpass’s Focus on Students and Plans for Expansion

In a crowded market of food delivery, Snackpass has cracked the code in marketing to their college audience with a social experience of ordering food, and investors have taken notice. Business Today speaks with Claudia Haimovici, Growth Marketing Manager, to learn about their plans for further expansion and the student founder experience.

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Gerrard Schmid, CEO of Diebold Nixdorf, Shares the Highs and Lows of Being a CEO

Gerrard Schmid was appointed CEO of Diebold Nixdorf two years ago in early 2018. But already, he has made important changes for the company and has bigger plans for the future. In an interview with Business Today, Schmid shared some of those goals and how he hopes to accomplish them.

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