Since June, hundreds of garment workers, working for fast fashion companies such as H&M in countries like India, Bangladesh, and Myanmar, have been protesting layoffs due to overproduction during COVID-19. Because of fluctuations in the supply chain and product consumption, the pandemic has also heightened pre existing issues such as unfair wages and long working hours. Summer Journalism Fellow Maryam Gamar also analyzes H&M’s response to these protests, especially since H&M has advertised its efforts to relieve the effects of COVID-19 on vulnerable communities.
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Amidst the growing urgency to address the global climate crisis, many fashion retailers are seeking to lessen their environmental footprints. However, sustainability in fashion relies not only on sourcing, but also on changing consumer attitudes towards clothing.
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As glamorous as the world of fashion may seem, there are many serious issues that plague the industry. Only through making drastic changes that keep the plight of other humans and the Earth in mind can companies start to create a more positive impact in the world of fashion.
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In recent years, consumers have called for companies to focus more on sustainable fashion rather than fast-fashion. A study administered by the International Association for Research and Testing in the Field of Textile Ecology, found that “60 percent of millennials are interested in certified sustainable clothing.” However, only 37 percent of millennials actually purchase sustainable goods.
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