In 1999, David Bolotsky founded UncommonGoods—an online marketplace to connect handmade and artisan products with shoppers. 20 years later, he sat down with BT to reflect on his career and business.
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The iconic red circular patch with an insignia of Canada can be seen on many a puffer jacket in the winter - so much so that one might think that it was a common brand item. But actually, the brand is very expensive. So why do people still buy them?
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Those who succeed in China are selling an experience and a lifestyle. If US tech firms can do that, they could very well be on their way to success in China, too.
Over the past decade, online shopping has grown beyond a niche market that caters to the most avid consumers.
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