Data — BT Online — Business Today Online Journal

Winner of the Writing Competition: "Privacy in the Eyes of the Data Broker" by Jasmine Bae

As our lives become increasingly digitized in the 21st century, our personal choices, habits, and mannerisms have become intertwined with our online identity. Companies of all industries have been increasingly encouraged to manage and collect data of their clients (or potential clients) in order to compete and strategize effectively in the new global economic system. At the same time, consumers are not only more informed about this phenomenon but are also realizing issues with businesses being in charge of their personal and private data.

Digitas: Where Technology and Creativity Intersect

As part of Business Today’s Breakout Trip, Princeton students visited Digitas in Chicago, a marketing agency that fuses technology and creativity.

BT Events, Event Coverage, Breakout TripsBusiness TodayFebruary 7, 2020business, marketing, Data, chicago

Kraft Heinz: a Traditional Brand Adapting to New Trends

Kraft Heinz is embracing technology and data to remain a leading consumer brand. As part of Business Today’s Breakout Trip, Princeton students visited the firm’s headquarters in Chicago.

BT Events, Event Coverage, Breakout TripsBusiness TodayFebruary 6, 2020business, entrepreneurship, technology, Data, corporation, Chicago

Third Place Winner of the Writing Competition: "The Future is Data" by Katie McCarren

The breakfast preventing millennials from buying houses: avocado toast and a side of fruit accompanied by coffee from a Seattle-based beverage conglomerate. In this typical American breakfast, the avocados grown in Colombia, the blueberries shipped from Mexico, and the coffee blend originating in Latin America, Africa, and Asia-Pacific. A scroll through Instagram shows people traveling all over the world, a result of the jet age: easier and cheaper travel has aided over 1.2 billion people in crossing international borders and pursuing their wanderlust. Even the iPhone displaying these images is comprised of parts from 43 countries.