In this episode of Inside BT, we sit down with Alyssa Nguyen, the Director of Design Nation, to discuss the process of moving the DN 2020 conference online as well as her broader vision for the conference this year.
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On this episode of Inside BT, we speak with Emily Cheston, the Director of Boost, a new program she started within the club early this summer. Boost seeks to elevate Black executives and provide mentorship for Black students. Emily speaks to the significance of such a program for the BT community and the students we serve at large. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.
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The International Conference is one of Business Today's oldest programs and is in its 46th year of operation. During this episode, we chat with Felipe Bickenbach, the Director of this year's conference, on his experience transforming the flagship event into a weeklong digital event to serve three hundred students across the globe. Felipe shares the challenges and tribulations he encountered while also providing advice for students thinking about hosting digital events themselves. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.
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In this episode of Inside BT, we sit down with Katie Dykstra, the Director of Human Capital for Business Today, and hear about the changes Business Today has made towards preserving accessibility and equity in recruiting new members. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.
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Corporate Contacts, Business Today's flagship internship program, is key to BT's finances and operations. Traditionally an internship program that takes undergraduates on road trips across the country to pitch to CEOs for sponsorship and participation, this summer's program was transitioned into a virtual format. Vignesh Panchanatham, this year's Director of Corporate Contacts, speaks to the frustrations he faced and takeaways he learned in this episode of Inside BT. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.
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In the last few years before COVID, Business Today had already begun transitioning to a stronger online presence, as opposed to its traditional print magazine. In 2020, our move to explore digital content creation reached new heights, though facing the challenge of leading a team residing in different places all around the globe. In our first episode of Inside BT, Amy Wang, Director of Content, speaks to her experience leading this team and what it means for the future of BT content. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.
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Sa Sa, the Hong Kong-based beauty retailing giant, had never published a fiscal deficit since the days of SARS due to a proactive expansion strategy in both physical stores and digital outlets. Everything changed in 2020 when a new coronavirus emerged, but Journalism Fellow Hypatia Wu’s analysis reveals that its financial slump had begun even before the global pandemic.
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In a competitive world where “emulation and envy are ever at work,” many companies find it hard to use advertising as a space to break free from the rigid rules of business. However, those that invest in creative and inclusive styles of marketing often find the most success because consumers are looking to buy much more than a physical product; they are looking to buy an identity.
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2020 was anticipated to be a decisive year for climate action before COVID-19 hit, yet unlike most of its harmful effects elsewhere, the pandemic has brought about an unexpected silver lining with a dramatic reduction in GHG emissions. However, the global economic recovery in the post-COVID era could quickly undo this progress as countries look to fossil fuels to lift them out of the recession.
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Public service and resilience have been at the heart of Amanda North’s career as Founder & CEO of Plan C Advisors. In her interview with Summer Journalism Fellow Anastasiia Tokar, North describes the role of purpose in strategic entrepreneurship and key steps for the corporate world to prioritize meaningful climate action in their business models, emphasizing the need for stable environmental policy in facilitating the transition towards a sustainable future.
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Vico Sharabani, Founder and Executive Creative Director of The-Artery, is one of the content industry’s leading technologists whose diverse body of work spans feature films, episodic television, and branded content. He speaks about the interplay between human touch and technological advances in the creative space. He also shares how The-Artery takes the vision of its clients to the next level with an example of a visual production his team did for Mercedes Benz.
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COVID-19 has raised risks associated with travel, from prolonged exposure to other people to last-minute cancellations before getting on a flight. Typically, people buy travel insurance to mitigate risks when visiting places outside of their home country. However, the current state of traveler’s insurance may not be enough to cope with the aforementioned pandemic-induced risks. Summer Journalism Fellow Charlotte Ehlers proposes a plan where federal governments set up their own travel insurance plans and market them alongside preexisting COVID safety measures to restimulate the tourism industry.
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Storytelling —and by extension design— is often about revealing what's already there. David Lai continues the second half of his story as CEO of Hello Design with Summer Journalism Fellow Ashleigh Fields, emphasizing the value of building holistic brand relationships, balancing the digital and physical in the customer experience, and bringing creativity to the forefront of genuine marketing.
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The “Skirmish Era” of antagonistic policies and strained interactions between the U.S. and China seems to have extended to the third decade of the 21st century, and the rift between the two economic superpowers is leading the world to yet another cold war. Summer Journalism Fellow Peyush Karel looks at how the rest of the world responds when two nationalistic agendas collide.
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Gene C. Waddy is an entrepreneur and co-founder of DIVERSANT LLC, the nation’s largest African-American owned IT staffing and solutions firm. In many ways, DIVERSANT is a reflection of Waddy’s professional expertise, personal drive, and his commitment to helping others. The company has developed a reputation for excellence among numerous Fortune 500 companies.
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The strongest business relationships are built on effective communication, which often begins with the most basic of greetings: “hello.” In the first half of his interview with Summer Journalism Fellow Ashleigh Fields, CEO David Lai of Hello Design shares how the simple yet powerful philosophy behind “hello'“ has driven his lifelong passion for design and the creation of meaningful value for clients through innovation and cross-team collaboration all across the board.
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Taking on the role of Food Justice Organizer for the Missouri Coalition for the Environment in 2018, Tosha Phonix has utilized her platform to be a beacon for Black growers in and around St. Louis to turn to. From supporting Promise Zone residents through the Neighborhood Leadership Fellows program and Neighborhood Leadership Academy to spearheading various initiatives like the Food Equity Advisory Board which brings together community leaders in the fight for food justice, Tosha’s work has been influential in promoting community development through improved access to fresh, healthy food.
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Being considered an emergency remedy for the current economic crisis, quantitative easing can prove lethal in the long run for businesses and states when implemented permanently. Today, it might be one of the most popular policies to combat economic recession and spur growth. However, as Summer Journalism Fellow Anastasiia Tokar shows, it should be supported with direct business assistance and unemployment protection policies to survive its long-term consequences.
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Broadway musical Hamilton was released on Disney+ at the start of July, which put the streaming service into the limelight as Disney+ took an initial step away from solely original Disney content. With this new rollout, Disney’s overarching aim was to infiltrate the streaming monopoly made up of Netflix and Amazon Prime. Come COVID-19, the pandemic has confined people to their homes and given the streaming industry an unexpected boost - especially for Disney+. Summer Journalism Fellow Joe Strong analyzes the stock value, market capitalization, and competitive advantages of Disney+ alongside one of its biggest competitors: Netflix.
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Electric vehicles have been experiencing unprecedented growth, yet their promise of revolutionary change has drawn skepticism from many who argue they are not only less climate friendly than touted but also pose a danger to the livelihoods of workers. Despite this, Summer Journalism Fellow Dean Lee Sammanthan argues, we should embrace this transition for an enriching quality of life.
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