Inside BT: Managing a Global Content Team

In few years before COVID, Business Today had already begun transitioning to a stronger online presence, as opposed to its traditional print magazine. In 2020, our move to explore digital content creation reached new heights, though facing the challenge of leading a team residing in different places all around the globe.

Description

In the few years before COVID, Business Today had already begun transitioning to a stronger online presence, as opposed to its traditional print magazine. In 2020, our move to explore digital content creation reached new heights, though facing the challenge of leading a team residing in different places all around the globe. In our first episode of Inside BT, Amy Wang, Director of Content, speaks to her experience leading this team and what it means for the future of BT content. Inside BT is a series that was launched to reflect on how Business Today, a nonprofit that's entirely run by undergraduates, has adapted to the new digital normal created by COVID.

Time Stamps

0:00 - 1:58: Amy talks about how she got started on the Content team of BT and how it has introduced her to the business and journalism world.
1:58 - 4:12: Before COVID, her goals were to build a strong team and focusing on diverse areas of business BT historically didn't cover.
4:12 - 7:07: Challenges that appeared once COVID arrived, including time zones and engagement, along with releasing new products such as podcasts
7:07 - 9:38: Running BT's summer journalism fellowship with students across the globe in its second year and positioning it as a professional opportunity for student writers during COVID
9:38 - 11:27: Understanding how programs can be adjusted for short-term crises and recouping lost time
11:27 - 13:01: Looking forward on digitizing the magazine, leading podcasts, and transitioning best practices
13:01 - 14:42: How to adapt student-run publications in COVID times