The ad campaign that shocked the world: on September 3rd, 2018, Nike released the ad for who would be the new “face of Nike,” and to the nation’s surprise, Nike had chosen Colin Kaepernick.
Read More
Even across disparate retail segments, companies like Warby Parker, Glossier, Casper, and Harry’s define a unique market group that share a host of defining features largely responsible for their success.
Read More
A look into the increasing demand for "mindfulness" opportunities and how social entrepreneurs, technology, and colleges are responding.
Read More
Kayla Itsines, the "instafamous" fitness trainer, uses social media to not only strengthen her brand but also create a support group and community of followers who lead healthier lifestyles through her 28-minute workout circuits.
Read More
From #sponsored to speaking out, influencers can make or break the success of brands.
Read More
How influencers are dominating the E-commerce space and threatening traditional malls and in-person purchases.
Read More